Should you be awarded a Starfruit franchise, you’ll operate your business using our expertly designed business system. The components of our system have been established, tried and tested – all you need to do is follow our demonstrated methods!
Starfruit Café Experience
Starfruit stores create an exceptionally uplifting experience, from the freshness of the décor and healthy treats, to the outstanding customer connection you will receive. The associates in our stores are trained to provide customers with information on both the benefits of kefir and the 12 probiotics that are found in all of our products.
Using cosmic cleverness, Starfruit is described as “the lighthearted lovechild of taste and nutrition,” and staff uniforms include various colors of T-shirts that read, “welcome cosmic baby.” Fun chandelier light fixtures; windows and menu boards framed in semi-circles of stylized, cartoon-like fruit in the logo colors; and contemporary design work on the walls contribute to Starfruit’s distinctively delightful personality. You’ll carefully select staff whose excellent customer service skills make them valuable members of your team. As an additional draw, your store will include free Wi-Fi access.
Lifeway Foods
Starfruit Café is supported by an established and successful company – Lifeway Foods. As a franchisee, you will receive the benefits of having a nationally recognized company on your side. With their expertise and proven track record as the leading supplier of kefir in the US, Lifeway Foods will ensure that you have both the best product and support to run your store on a daily basis. Some of the benefits that you can expect from this relationship include a national strategic marketing plan, established consumer awareness within all major US cities and the top 10 grocery chains, continuous research and product development, established distribution system and in-house manufacturing to keep the product cost to a minimum.
Starfruit Offerings
The Starfruit menu offers a simple, easy to manage menu of frozen Kefir, smoothies and parfaits. Starfruit also offers 9 Signature smoothies ranging from our “Breakfast Blast” to the “Heavenly” smoothie, each tailored to meet the consumer demands and to promote a healthy lifestyle. Whether it’s breakfast, lunch, or dinner time, your customers will feel the need for our healthy treats.
Café Design
Many element’s of your store’s design contribute to its ease of operation and self-promotion, with ordering and prep areas setup to entice and delight. Signature chandeliers, wall murals and counter design all contribute to the “boutique” look and feel of our store that make each of our stores “one of a kind”. The store is designed to optimize operational efficiencies, standardized deployment, and facilitates heavy customer traffic without jeopardizing the customer experience. Our preparation techniques, frozen kefir dispensing machines, product storage and POS systems result in highly effective design that delivers financial results.